Goldman agonized over pay cuts as profits suffered

(Reuters) - Top executives at Goldman Sachs have been considering deep cuts to staffing levels and pay for at least two years, but feared too many layoffs would leave the firm unprepared for an eventual pickup in business, people familiar with the bank said.
They instead chipped away at staff levels and focused on non-personnel expenses that are less painful to cut.
But investors pressured the bank to cut costs further, the sources said, and on Wednesday, Goldman gave in.
The largest standalone investment bank said in the fourth quarter it cut the percentage of revenues it pays to employees in half to 21 percent. That brings the ratio for the entire year to its second-lowest level since the bank went public in 1999.
With less money going to employees, more was available for shareholders. The bank's annualized return on equity - which measures how well the bank uses shareholder money to generate profit - jumped to 16.5 percent in the fourth quarter from 5.8 percent a year earlier.
"Arguably for the first time, Wall Street's shareholders are getting the lion's share of the profitability," said Brad Hintz, a former Morgan Stanley treasurer who is now an analyst at Bernstein Research.
The bank's quarterly profit tripled, helped by gains from investments and bond trading as well, and investors sent its shares up 4 percent to $141.09, their highest level since 2006.
Analysts said other banks are likely to feel pressure to keep their compensation expenses in check after Goldman's results. But for Morgan Stanley , the second-biggest stand-alone U.S. investment bank, paying out a lower percentage of its revenue to employees could be tough because analysts believe its revenue fell last year.
Goldman missed the worst pitfalls of the financial crisis but has suffered public relations embarrassments from trades it executed during the crisis and from executives' comments afterward. The bank, along with the rest of the industry, is struggling to figure out how to navigate the post-crisis world, in which clients trade less and regulations and capital rules crimp profits in many businesses.
Whether Goldman maintains its discipline on pay will be a test for Harvey Schwartz, who succeeds David Viniar as CFO at the end of this month.
On a conference call with investors, Schwartz declined to provide a target for compensation levels, but emphasized that shareholder returns would be one crucial factor in deciding how much revenue goes to employee pay.
"We don't look to overpay anybody," Schwartz said.
YEARS OF COST-CUTTING
Goldman first publicly signaled its intent to get serious about cost-cutting in July 2011, when Viniar outlined a plan to reduce costs by $1.2 billion a year, partly by laying off employees. Since then, Goldman expanded that cost-cutting plan by $500 million and has winnowed staff almost every quarter.
Staff reductions have targeted big earners, including dozens of partners, who have left since the start of 2011. Sources inside the bank expect that exodus to continue this year as Goldman makes way for younger employees to move up the ladder.
Analysts say that strategy is common.
"The polite way to characterize it is a ‘generational change' - where you promote the young guys and you don't pay them," said Hintz.
In 2008, as the bank's revenue dropped, average pay per employee fell as well. While the average Goldman worker brought home nearly $622,000 in pay in 2006, that figure dropped to $367,057 per person in 2011, with the biggest decline happening between 2007 and 2008. But the percentage of revenue that the bank paid to employees did not stop falling until now.
The fourth-quarter drop meant that for all of 2012, Goldman paid employees 37.9 percent of the bank's revenue, down from 42 percent in the previous year.
"Management appears to be doing a superb job at keeping all expenses down and, in particular, retaining quality people without giving all the revenue away in the form of compensation," said Joe Terril, president of St. Louis-based investment firm Terril & Co, who invests in bank stocks.
WALL STREET WOES
Many banks are facing the same long-term revenue pressure as Goldman, and analysts expect layoffs across Wall Street. Morgan Stanley plans 1,600 job cuts in 2013, while Goldman cut 900 jobs in 2012, equal to about 3 percent of its workforce.
But laying off staff may not be enough, and employee pay may have to fall too. Hintz, the Bernstein Research analyst, estimates that across Wall Street average pay in trading businesses could fall 20 percent.
"There's only one way to get returns up on Wall Street, and that's to cut the compensation of the employees," Hintz said.
Investors have been pressuring banks to pay less of their revenue to employees. In 2011, investors pressed Morgan Stanley executives to pay somewhere closer to 30 percent of the bank's revenue to employees, instead of around 50 percent, according to one person at those meetings.
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Consumer bureau issues rules to clean up mortgage servicing

WASHINGTON (Reuters) - The U.S. Consumer Financial Protection Bureau announced new rules for mortgage servicers on Thursday to help prevent the sloppy practices that aggravated the U.S. foreclosure crisis.
Mortgage servicers collect monthly payments from borrowers on behalf of the investors that own the loans. That often involves letting borrowers know about the status of loans, modifying the loans for those struggling to make payments on time, and handling foreclosures.
The CFPB rules will now require servicers to follow clear procedures to help troubled borrowers seeking alternatives to losing their homes. The rules also restrict what is known as dual-tracking, in which servicers simultaneously pursue a loan modification and the foreclosure process.
"For many borrowers, dealing with mortgage servicers has meant unwelcome surprises and constantly getting the runaround," CFPB Director Richard Cordray said in a statement.
"Our rules ensure fair treatment for all borrowers and establish strong protections for those struggling to save their homes," he said.
The consumer bureau was created by the 2010 Dodd-Frank financial oversight law and given responsibility for policing mortgage markets and other consumer products. The regulator first proposed rules for mortgage servicers in August.
Servicing problems -- including poor record-keeping, sparse customer service and "robo-signing" unread foreclosure documents -- came under intense scrutiny as foreclosures exploded after the 2007-2009 financial crisis.
Bank of America Corp, Citigroup Inc, JPMorgan Chase & Co, Wells Fargo & Co and Ally Financial Inc entered into a $25 billion settlement last year with state and federal authorities over abusive servicing and foreclosure actions.
The consumer watchdog said it looked at the changes stipulated in that agreement, as well as state and other federal rules for mortgage servicers, before deciding on its final rules.
The new rules would create a minimum national standard for mortgage servicers, bureau officials said. Servicers have until January 2014 to comply.
Under the new guidelines, servicers must alert mortgage borrowers who miss two consecutive payments and spell out options, such as changing the interest rate or extending the terms of the loan, that could help borrowers avoid foreclosure.
The rules preempt quick foreclosures by requiring servicers to wait until a loan is delinquent more than 120 days before beginning foreclosure proceedings, the bureau said.
Borrowers who apply for loss mitigation must be evaluated for all of the options allowed by the investor, who owns the loan, and servicers must have an appeals process for borrowers whose applications are denied.
Regulators stopped short of mandating that servicers offer specific options such as loan modifications, which consumer groups wanted in the final rules.
"The CFPB's final rules fail to implement the key lesson of the foreclosure crisis, that a loan modification requirement is essential to protect qualified homeowners from unnecessary foreclosures," Alys Cohen, an attorney with the National Consumer Law Center, said in a statement.
In addition, the rules require servicers to provide warnings before interest rates adjust, correct errors quickly, and help consumers avoid so-called force-placed insurance, or homeowners' insurance bought by the servicer that is often more expensive than what borrowers might find on their own.
Some small companies that service loans they own or make themselves will be exempt from many of the rules. Regulators expanded this group in the final rules to include servicers with 5,000 or fewer loans, after community banks argued they have more incentives to work with borrowers than larger servicers do.
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Feds finalize protections for mortgage borrowers

WASHINGTON (AP) — The government's consumer lending watchdog finalized new rules Thursday aimed at protecting homeowners from shoddy service and unexpected fees charged by companies that collect their monthly mortgage payments.
Mortgage servicing companies will be required to provide clear monthly billing statements, warn borrowers before interest rate hikes and actively help them avoid foreclosure, the Consumer Financial Protection Bureau said. The rules also require companies to credit people's payments promptly, swiftly correct errors and keep better internal records.
In a departure from proposed rules released in August, the agency said that mortgage companies will not be allowed to seek foreclosure on a person's home while that person is trying to arrange lower monthly payments or otherwise avoid losing the home. The change will end the practice of "dual-tracking" — pushing a borrower into foreclosure while discussing a loan modification with that borrower.
The rules "will provide a fairer and more effective process for troubled borrowers who face the potential loss of their homes," CFPB Director Richard Cordray said in remarks prepared for a public event in Atlanta Thursday.
The changes are part of a sweeping overhaul of mortgage rules by the CFPB, which was created by Congress in 2010 to police the kind of risky lending that contributed to the financial crisis. Congress charged the agency with rewriting the rules for how mortgage companies do business.
Mortgage servicers are central players in the nationwide housing crisis because they are responsible for foreclosing on homes when people fail to make payments. They have been criticized widely for practices like charging excessive fees, foreclosing without completing the required paperwork and failing to help people stay in their homes by changing their loan terms.
The new agency has focused on mortgage servicers in part because borrowers can't shop around and choose a mortgage servicer. Instead, servicers buy the right to collect payments from the original lenders. Servicing rights can be lucrative because they permit servicers to collect fees, for example on late payments. Without the threat of customers abandoning them, critics say, servicers have less incentive to serve customers well.
In the past, the companies "failed to provide a basic level of customer service that borrowers deserve, costing them money and dumping them into foreclosure," Cordray said. "Dealing with sloppy mortgage servicing became a frustrating nightmare."
Under the final rule, companies will be required to provide billing statements that explain how much of a payment is going to pay down principal, how much to interest and how much to fees. If an interest rate is set to adjust, the borrower will receive an early estimate of the new payment amount. That would allow people to consider refinancing if they don't like the new rates.
The rules also help guarantee that borrowers aren't forced to pay excessive premiums on homeowners' insurance that servicers require them to carry. In the past, servicers tacked on insurance when they believed someone's coverage had lapsed. The premiums could be several times bigger than on a typical policy.
The rules would require servicers to notify borrowers twice before charging them for insurance. They would have to cancel the insurance within 15 days if borrowers proved that they already had coverage.
Another change from the August proposal concerns an exemption for smaller mortgage companies. The agency had originally proposed an exemption from some rules for companies that service 1,000 or fewer loans. Under the final rules, the exemption would cover companies servicing up to 5,000 loans.
However, the exemption is limited to companies that originate the loans, such as community banks and credit unions. It would not cover small companies that exist solely to buy the rights to collect mortgage payments.
For borrowers who fall behind, servicers covered by the rules will have to begin a notification process after two missed payments. They will be required to outline foreclosure alternatives like reduced monthly payments. Borrowers will be able to apply for lower payments using a single form provided by the mortgage company.
Servicers also must provide information about housing counseling services. The rules are set to take effect in January 2014.
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iPhone demand said to be ‘robust,’ recent cuts don’t reflect weak demand

Following recent reports from Nikkei and The Wall Street Journal that suggested Apple (AAPL) slashed iPhone 5 component orders in half due to weak demand,  the company’s stock fell significantly and opened below $500 for the first time in nearly a year. The reports have been called into question, however, with many believing they do not represent true consumer interest. Shaw Wu of Sterne Agee wrote in a note to investors on Tuesday, per Apple Insider, that his supply chain checks have indicated that demand for the iPhone 5 “remains robust.” The analyst believes the recent reports are a result of improved yield rates and possibly Apple’s recent supplier changes.
[More from BGR: PlayStation 4 and Xbox 720 could cost just $350, expected to launch this fall]
Despite the recent concerns, Wu expects Apple to post better-than-expected earnings for the December quarter led by sales of 47.5 million iPhones with a gross margin of 38.7%. Both estimates are above Wall Street’s expectations of between 46 to 47 million iPhones and a 38.3% gross margin.
[More from BGR: HTC One SV review]
Sterne Agee reiterated its Buy rating on shares of Apple with a price target of $840.
Wu’s expectations remain bullish compared to other Wall Street analysts. Stuart Jeffrey of Nomura is the most recent analyst to cut his outlook on Apple stock. Nomura reduced the company’s price target to $530 from $660 Tuesday morning, citing weak demand for the iPhone 5 and increased pressure on Apple’s margins.
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Facebook unveils social search feature

MENLO PARK, Calif. (AP) — Facebook CEO Mark Zuckerberg unveiled a new search feature that's designed to entice people to spend more time on his company's website and will put the world's largest online social network more squarely in competition with Google and other rivals such as Yelp and LinkedIn.
Called "graph search," the new service unveiled Tuesday lets users quickly sift through their social connections for information about people, interests, photos and places. It'll help users who, for instance, want to scroll through all the photos their friends have taken in Paris or search for the favorite TV shows of all their friends who happen to be doctors.
Although Zuckerberg stressed that "graph search" is different from an all-purpose search engine, the expanded feature escalates an already fierce duel between Google Inc. and Facebook Inc. as they grapple for the attention of Web surfers and revenue from online advertisers.
"This could be another reason not to use Google and another reason to stay on Facebook for longer periods," said Gartner analyst Brian Blau. "I don't think Google is going to lose its search business, but it could have an impact on Google by changing the nature of search in the future."
Facebook's foray into search marks one of its boldest steps since its initial public offering of stock flopped eight months ago amid concerns about the company's ability to produce the same kind of robust earnings growth that Google delivered after it went public in 2004.
Although Facebook's stock has rallied in recent weeks, the shares remain below their IPO price of $38. Investors seemed let down by Tuesday's news, causing Facebook's stock to slip 85 cents, or 2.7 percent, to close at $30.10. Google's stock gained $1.68 to close at $724.93.
If the new search tool works the way Facebook envisions, users should be able to find information they want to see on their own instead of relying on the social network's formulas to pick which posts and pictures to display in their fees, analysts said.
Until now, Facebook users were unable to search for friends who live in a certain town or like a particular movie. With the new feature, people can search for friends who, say, live in Boston who also like "Zero Dark Thirty." And Facebook's users will be able to enter search terms the same way that they talk, relying on natural language instead of a few stilted keywords to telegraph their meaning.
Only a fraction of Facebook's more than 1 billion users will have access to the new search tool beginning Tuesday because the company plans to gradually roll it out during the next year to allow time for more fine tuning.
Not all the interests that people share on Facebook will be immediately indexed in the search engine either, although the plan is to eventually unlock all the information in the network while honoring each user's privacy settings.
That means users can only see content that's available to them through other's privacy settings, Zuckerberg pledged.
"Every piece of content has its own audience," Zuckerberg said.
Though the company has focused on refining its mobile product for much of last year, the search feature will only be available on Facebook's website for now, and only in English.
Facebook's decision to make its foray into search slowly reflects the formidable challenge that it's trying to tackle. The "social graph," as Facebook calls the trove of connections between people and things, is "big and changing," Zuckerberg said. There are 240 billion photos on Facebook and 1 trillion connections.
Indexing all this, he added, is a difficult technical problem the company has been working on.
Although Facebook isn't trying to fetch information across the Web like Google does, it's clearly trying to divert traffic and ad spending from its rival. Facebook is hoping to do this by making it easier for its users to quickly find many of the things that are most important to them: movie, music and restaurant recommendations from friends and family; photo galleries of people they care about; and new connections to old friends and other people with common interests.
It's the kind of personal data that has been difficult for Google to collect, partly because Facebook has walled off its social network from its rival's search engine. Instead, Facebook has partnered with Microsoft Corp. to use its Bing search engine to power traditional Web searches done through its site. That partnership remains.
"For a certain set of searches, this is going to be far more powerful than Google," predicted Ovum analyst Jan Dawson.
Yelp Inc.'s online business review service also could be hurt if Facebook's search feature makes it easier for people to find recommendations from the people that they trust instead of relying on the opinions of strangers posting on Yelp. Facebook's search tool also will allow people to find people who worked at a specific company — one of the advantages of LinkedIn Corp.'s online service for professional networking.
Yelp's stock fell $1.36, or 6.2 percent, to close Tuesday at $20.61 while LinkedIn's stock added 39 cents to finish at $117.91.
Facebook doesn't have plans to show additional ads as people use the new search tool, but analysts said that is bound to change. "If the appropriate privacy protections are in place, this could be a significant boost in value that Facebook can provide to its users and, in time, that will provide some really valuable new advertising avenues for advertisers," Dawson said.
Google is trying to overcome its social network disadvantage with Google Plus, a service that the company launched 19 months ago in attempt to glean more insights into people's relationships and counter the threat posed by Facebook.
Helped by Google's aggressive promotion of the service, Plus boasts more than 135 million people who post information and photos on their profiles. But Google Plus users still aren't sharing as much or hanging out on its service as long as Facebook users do, raising questions about whether Google will ever be able to grasp the Internet's social sphere as firmly as Facebook does.
Facebook now must prove it can master the intricacies of search and picking the right ads to show to the right people at the right time — complicated tasks that Google has honed during the past 14 years to establish itself as the Internet's most powerful company. It currently produces 10 times more annual revenue than Facebook. Though neither company has released its 2012 financial results, analysts are projecting $52 billion in 2012 revenue for Google versus about $5 billion for Facebook.
The search tool is laying the foundation for Facebook to close the gap, said Chris Winfield, co-founder and chief marketing officer for online ad agency BlueGlass Interactive.
"They can just chip away incrementally," Winfield said. "The can start by just taking away one in every 100 Google searches, then one in every 20, then one in every 10."
In an opinion apparently shared by many investors, Forrester Research analyst Nate Elliott doubts the search feature will prove to be a boon to Facebook. He views it as little more of a way for Facebook users to find new friends online more quickly and make new connections that ensure the social network remains relevant.
"It's vitally important, but it's also unsexy," Elliott said. "If Facebook thinks people are going to start searching Facebook when they would have searched Google, then they I think they are going to wake up in a year and find they are sorely mistaken.
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Toys and video games hook up on new Disney game platform

SAN FRANCISCO (Reuters) - Children will be able to move plastic toys that look like pirate Captain Jack Sparrow and other movie characters into a virtual world on a computer or TV screen in a game platform Walt Disney Co unveiled on Tuesday in hopes of boosting revenue at a loss-making division.
Disney's new "Infinity" concept, to be released in June, comes with games inspired by "Monsters University," "Pirates of the Caribbean" and "The Incredibles" franchises. The toys will come to life on-screen after being placed on a small electronic portal, similar to Activision Blizzard's "Skylanders," one of 2012's top-selling games.
In Disney's "Infinity," users will transport Disney and Pixar characters into on-screen adventures by placing their toys on a flat hexagonal board. A starter pack with software, the board and three plastic figurines is priced at $75.
Other Disney and Pixar characters will also be incorporated into the platform as the platform evolves, John Lasseter, Chief Creative Officer of Walt Disney and Pixar Animation Studios, said at a launch event in Hollywood, California.
The company's Disney Interactive division, which makes video games and interactive content, has been reporting losses over the last year, and analysts say it badly needs a hit.
"We've put a big bet on this," said John Blackburn, vice president and general manager of Disney's Avalanche Software studio that developed the platform.
In 2011, Activision launched "Skylanders," which connects to consoles such as Microsoft Corp's Xbox or Sony Corp's PlayStation. Activision said this week that the Skylanders franchise hit $500 million in U.S. retail sales.
Disney's Infinity will be able to connect to computers and consoles including Xbox, PlayStation and Nintendo's Wii U.
Sterne Agee analyst Arvind Bhatia said Infinity's concept is similar to Skylanders, except that it uses better-known characters, like Jack Sparrow of "Pirates of the Caribbean."
"Activision has the lead and the head start," Bhatia said.
He said Activision's "Skylanders" is heading towards hitting a billion dollars in revenue, making it tough for Disney to compete.
Infinity also comes with a "Toy Box" mode, where users can create their own virtual worlds by mixing backdrops and characters from different Pixar and Disney franchises.
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49ers rout Packers to book spot in NFC title game

(Reuters) - Quarterback Colin Kaepernick set an NFL rushing record as he outplayed reigning NFL Most Valuable Player Aaron Rodgers to lead the San Francisco 49ers to a 45-31 playoff win over the visiting Green Bay Packers on Saturday.
Fueled by a sensational 181 yards gained on the ground by second-year player Kaepernick, the 49ers broke the game open in the second half for an emphatic win that put them into the January 20 National Football Conference title game.
San Francisco, who "competed like maniacs," according to coach Jim Harbaugh, will face the winner of Sunday's divisional playoff showdown between the top-seeded Atlanta Falcons and Seattle Seahawks with a berth in the Super Bowl at stake.
Kaepernick, who replaced injured starter Alex Smith midway through the regular season, set a National Football League (NFL) rushing record for a quarterback as he used his long strides to run past defenders on scoring gallops of 56 and 20 yards.
The 6-foot-5 Kaepernick also threw a pair of touchdown passes to Michael Crabtree in the romp.
"Our offensive line did an amazing job today," said the 25-year-old Kaepernick, who eclipsed Michael Vick's previous rushing standard for a quarterback of 173 yards for Atlanta against Minnesota in 2002.
"They shut everybody down inside. Our receivers, our tight ends blocked great outside and our running backs were running hard so it made it easier on me.'
Kaepernick completed 17-of-31 passes for 263 yards, giving him 444 yards in total offense.
Rodgers completed 26-of-39 for 257 yards, two touchdown and one interception, with his second scoring strike coming at the end of the fourth quarter when the game was out of reach.
"They played very poised. I thought they competed like maniacs," San Francisco coach Jim Harbaugh said about his team. "We'll move on with humble hearts and get ready for our next opponent."
Kaepernick started on a shaky note in his playoff debut, tossing an interception on his second pass of the game that was returned 52 yards for a touchdown by Sam Shields for a 7-0 Green Bay lead.
But he recovered quickly, leading the 49ers on an 80-yard drive he capped off with a 20-yard touchdown run to make it 7-7.
"There was a lot of game left," the Niners quarterback said. "It was just a bad decision. I knew I just had to bounce back in order for us to win this game."
The teams traded touchdowns during an action-packed first half, with the 49ers moving ahead 21-14 after turning a fumbled punt return and an interception into touchdowns.
San Francisco took a 24-21 lead into intermission after a 36-yard field goal by David Akers as time ran out.
After Green Bay tied it at 24-24 with a 31-yard field goal by Mason Crosby early in the third quarter, San Francisco and Kaepernick dominated.
In their next possession, the 49ers quarterback faked a hand-off and took off to his right, using his long strides to race untouched into the end zone for a 56-yard touchdown that provided a lead they never relinquished.
San Francisco ran roughshod over the Packers, gaining 323 yards on the ground, with Frank Gore contributing 119 yards and a two-yard touchdown matched later in the second half by team mate Anthony Dixon.
Rodgers, who led the NFL in passer rating during the regular season, blamed the Green Bay offense for the loss.
"It's pretty frustrating," said Rodgers. "To go out and play like that is disappointing. We didn't do enough on offense.
"Our defense probably got a little tired out there."
The 49ers, who also reached the NFC title game last year, are trying to return to the Super Bowl for the first time in 18 years.
"We're one step closer to where we want to be," said Kaepernick, whose big-play ability kept Smith on the sidelines even after he recovered from his Week 10 concussion.
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NFL-Bold move pays off with record-breaking Kaepernick

Jan 12 (Reuters) - San Francisco 49ers coach Jim Harbaugh went against the book when he stayed with second-year quarterback Colin Kaepernick as starting quarterback even after regular Alex Smith was fit to return.
Kaepernick made the move look like a stroke of genius as he wrote a brilliant opening chapter to his playoff career with a record-breaking performance in a 45-31 victory over the visiting Green Bay Packers on Saturday.
The strong-armed quarterback set a National Football League standard for rushing by a quarterback by gaining 181 yards on the ground including touchdowns covering 56 and 20 yards.
The 25-year-old Kaepernick terrorised the team he grew up cheering for as a boy in Wisconsin before his family moved to California.
"It's been amazing," the 2011 second-round draft pick out of the University of Nevada-Reno said. "I couldn't ask for anything more."
He also threw a pair of touchdown passes to Michael Crabtree and had 263 passing yards for 444 yards of total offense that impressed Packers' quarterback Aaron Rodgers, the reigning NFL Most Valuable Player.
"He was running all over the field," said Rodgers, who led the Packers to the Super Bowl title two years ago.
"He's big, strong, athletic, throws the ball well, runs the ball extremely well. We didn't really have a whole lot of answers for him."
Harbaugh had to answer wave after wave of questions when he installed Kaepernick as his regular quarterback after Smith, the 2005 top pick of the NFL Draft, had recovered from a concussion after missing one game.
The 49ers coach saw Kaepernick and his big-play ability as the quarterback of the future who was ready to take over for the steady, but unspectacular Smith, who steered the team into the NFC title game last season.
Kaepernick passed his first post-season test with flying colors and shared the credit.
"Our offensive line played great today. They did a lot of good things up front. Our running backs ran well and our receivers made plays," said the 6-foot-5 (1.96 m) Kaepernick, who eats up yards with his long strides.
"It's a lot easier on me when other people are making plays."
Kaepernick threw an interception on his second pass of the game that turned into a 52-yard return by Sam Shields for a Green Bay touchdown, but quickly recovered his composure.
He led San Francisco on an 80-yard drive on the next series, tying the game 7-7 on a 20-yard touchdown run.
Kaepernick's 56-yard touchdown run in the third quarter after a fake hand-off put the Niners out in front for good.
With his best previous NFL rushing effort the 84 yards he gained last month against the St Louis Rams, Kaepernick said he did not consider himself as a running quarterback.
"I don't want to be characterized," he said, adding that he figured he would have opportunities to run against Green Bay.
"We had a lot of plays we put in to try and utilize that, and also open up running lanes for our running backs. It was just another tool for this offense."
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Bold move pays off with record-breaking Kaepernick

(Reuters) - San Francisco 49ers coach Jim Harbaugh went against the book when he stayed with second-year quarterback Colin Kaepernick as starting quarterback even after regular Alex Smith was fit to return.
Kaepernick made the move look like a stroke of genius as he wrote a brilliant opening chapter to his playoff career with a record-breaking performance in a 45-31 victory over the visiting Green Bay Packers on Saturday.
The strong-armed quarterback set a National Football League standard for rushing by a quarterback by gaining 181 yards on the ground including touchdowns covering 56 and 20 yards.
The 25-year-old Kaepernick terrorized the team he grew up cheering for as a boy in Wisconsin before his family moved to California.
"It's been amazing," the 2011 second-round draft pick out of the University of Nevada-Reno said. "I couldn't ask for anything more."
He also threw a pair of touchdown passes to Michael Crabtree and had 263 passing yards for 444 yards of total offense that impressed Packers' quarterback Aaron Rodgers, the reigning NFL Most Valuable Player.
"He was running all over the field," said Rodgers, who led the Packers to the Super Bowl title two years ago.
"He's big, strong, athletic, throws the ball well, runs the ball extremely well. We didn't really have a whole lot of answers for him."
Harbaugh had to answer wave after wave of questions when he installed Kaepernick as his regular quarterback after Smith, the 2005 top pick of the NFL Draft, had recovered from a concussion after missing one game.
The 49ers coach saw Kaepernick and his big-play ability as the quarterback of the future who was ready to take over for the steady, but unspectacular Smith, who steered the team into the NFC title game last season.
Kaepernick passed his first post-season test with flying colors and shared the credit.
"Our offensive line played great today. They did a lot of good things up front. Our running backs ran well and our receivers made plays," said the 6-foot-5 Kaepernick, who eats up yards with his long strides.
"It's a lot easier on me when other people are making plays."
Kaepernick threw an interception on his second pass of the game that turned into a 52-yard return by Sam Shields for a Green Bay touchdown, but quickly recovered his composure.
He led San Francisco on an 80-yard drive on the next series, tying the game 7-7 on a 20-yard touchdown run.
Kaepernick's 56-yard touchdown run in the third quarter after a fake hand-off put the Niners out in front for good.
With his best previous NFL rushing effort the 84 yards he gained last month against the St Louis Rams, Kaepernick said he did not consider himself as a running quarterback.
"I don't want to be characterized," he said, adding that he figured he would have opportunities to run against Green Bay.
"We had a lot of plays we put in to try and utilize that, and also open up running lanes for our running backs. It was just another tool for this offense."
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Seahawks coach hails team's spirit after crushing loss

(Reuters) - Seattle Seahawks coach Pete Carroll hailed his team's never-say-die attitude after they fell just short of an extraordinary playoff comeback against the Atlanta Falcons on Sunday.
The Seahawks erased a 20-point fourth-quarter deficit to grab the lead with 31 seconds left but that proved just enough time for Atlanta to win it with a 49-yard kick from Matt Bryant.
"I can't imagine that anyone expected that we had a chance to get back in that game except for our guys in the locker room and they felt it the whole time," said Carroll, whose red-hot Seattle team carried a six-game winning streak into Atlanta.
"I don't know why they think that way but they do - and we got back in it and got ahead in great fashion."
Seattle quarterback Russell Wilson ended his unexpectedly excellent rookie season by throwing two touchdown passes and running in for another during a 385-yard passing performance but it was not enough to beat the top-seeded Falcons.
"There are a million things you can ask about it but all in all it was an extraordinary game an exquisite comeback," Carroll said after his team's 30-28 loss.
"The quarterback was incredible and everyone who made all those plays as we came back. We put ourselves in a position to be back for another game next week but we couldn't finish it with the couple of plays they made."
The Seahawks will regret a mix-up just before halftime when, well within field goal range and with no timeouts, Wilson was sacked on a third down and unable to get the next play off before time expired.
The missed three-point opportunity could have had an impact on the final stages but Carroll was not about to linger on that aspect of a poor first half display from the Seahawks.
"We had about five other opportunities to score," he said, before praising the way his team managed to grasp their way back into the contest.
"It's just an amazing football team we have. To hang like that, to be that tough, to finish like that, execute like that, it is just an amazing group, these guys have been pretty good for some time now but unfortunately we didn't get it done."
It has been a bright season for Seattle but no one has shined more than Wilson, whose confidence and all-round ability have won him many admirers.
"He is an amazing football player and he proved it again. He handled everything from the inside out ... it is so unheard of for a rookie to handle things like that, he just isn't a rookie. Look what he did today," said Carroll.
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